ETC SMS 2026

The Entertainment Technology Center at USC's School of Cinematic Arts is world's preeminent think-tank and research center about technology in media and entertainment. Funded by Hollywood studios such as Universal Pictures, Walt Disney Studios, Paramount, and Sony Pictures and large technology companies such as Dolby, Google, Microsoft, and Epic Games, the ETC is at the nexus of the AI revolution in the media industry. 

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The ETC's Synthetic Media Summit is bringing together some of the most senior media and technology leaders, to not only lift the veil on the industry’s true efforts to develop and implement AI applications, but chart a detailed playbook for an AI-augmented future in service to human creativity. 

 

This year, we are proud to partner with Carnegie Mellon University, United Talent Agency, and Machine Cinema (the world’s largest community of Generative AI creatives), to deliver a second, industry-leading event.

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The Synthetic Media Summit isn’t one more conference on AI in media. The Summit digs deep. It’s a workshop, a roadmap, it’s a love letter to the future of an industry that is being reinvented and supercharged. The Summit is closed to the press and strictly off the record.

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Come hear what the tech and media industry's most senior leaders have to say about the AI playbook for media, with speakers from: OpenAI, UTA, Google, Paramount, Fox, Universal, Disney, The LEGO Group, BBC, Unilever, WPP, USC, Carnegie Mellon, Meta, Dolby, Adobe, Moonvalley, Coca-Cola, Mattel, etc.